Understanding Contraceptive Use Through Social Networking Sites
In June, Wallace Center researchers Cassie Marshall and Betsy Pleasants published Exploring language used in posts on r/birthcontrol: A case study using data from Reddit posts and Natural Language Processing to advance contraception research in the Journal of Medical Internet Research. Using publicly available data from Reddit as a source of information about people’s contraceptive experiences and needs, Marshall and Pleasants used Natural Language Processing to analyze more than 105,000 posts from a subreddit focused on “providing a space to discuss birth control methods.” The authors concluded that r/birthcontrol has emerged as a particularly valuable space for exchanging views about aspects of contraceptive use that are not well addressed by clinical contraceptive counseling.
Their work fills a gap in knowledge about where people go to learn more and make decisions about birth control. Furthermore, as the paper cites, “[t]he value of real-time, open-access data on contraceptive users’ interests is especially high given the shifting landscape of and increasing constraints on reproductive health care in the U.S.” This work builds on previous Wallace Center research using social media as an innovative tool to understand current topics in reproductive health.
Pleasants is now working on an analysis of subreddit to examine how people got information and support related to abortion during 2022.
Check out Berkeley Public Health’s Research Highlight on the paper.
Full publication available here.